US Statistics
Benefits:
- WWE has been a part of American culture for over 20 years, and our fans continue to pass along the passion for our product from generation-to-generation.
- WWE.com consistently attracts one of the web's largest concentrations of the much sought-after 18-34 year-old male demographic as well as other key demographic segments (males 12-17, 2-17, 18-49) both domestically and internationally.
- WWE.com offers a variety of advertising formats, specification and sponsorship opportunities that put our partners directly in touch with our large and loyal fan base.
Activity Highlights: Past 6 months*
- U.S. Unique Visitors
- Average Month Unique Visitors = 7.7 mil.
- Average Daily Unique Visitors = 517 K
- U.S. Page Views
- Average Month Page Views = 214.4 mil.
- Average Daily Page Views = 7.0 mil.
- U.S. Video Streams
- Average Month Video Streams = 16.2 mil.
- Average Daily Video Streams = 524 K
U.S. Audience Profile:**
Demographics
- 86% are male
- Mean Age = 24 yrs old
- 36% are ages 12-17
- 58% are ages 18-49
- 40% are males 18-34
- 39% are non-white
- 62% of males 18-34 are full time employed
- 41% are student
- 78% have high speed connections
Lifestyle, Purchasing and Psychographic Profile
WWE.com Specifically
- 81% access WWE.com daily - to - several time per week
- 66% watched a WWE.com video in the past 30 days
- 66% report noticing ads on WWE.com
- 64% say they open to new products
- 55% agree that brands that advertise on the WWE.com are brands they can trust
Mobile
- 72% of our male 18-34 visitors own a cell phone
- 18% of our 18-34 visitors plan to purchase a new cell phone in the next 12 month
- 40% have purchased Ringtones for their cell phone in the last 30 days
Video Games
- 76% own a video game consol
- 28% plan to purchase a new video game consol in the next 12 months
- 46% who own a video game console buy video games at least once per month
Advertising Category Overview
- 36% expect to buy or lease a truck or SUV in the next 3 years
- 51% report eating out of the home once a week or more
- 64% eat snack food weekly – to – several times per day
- 32% drink soft drinks daily
- 20% plan to purchase a new MP3 player in the next 12 months
- 11% plan to purchase a HDTV (rear projection or flat panel) in the next 12 months
* Omniture SiteCatalyst (October 2006 – March 2007)
** Study conducted in May 2006 by Forrester Consulting, on behalf of WWE