Rich Media Specifications

The vendors listed below are approved 3rd Party vendors for rich media advertising. Click on a logo below for more information.

Polite Download

  • Polite technology allows for additional data to be downloaded to the ad after content has finished loading. Polite ads can include such features as dynamic data, data collection, interactive games, and others.
    • Dimensions: Available in all UAP sizes (728x90, 160x600, 300x250 & 180x150)

    Max File Size: Alt. Image = 20K, Initial Load = 40K, Total = 100K

    Animation: 15 second max

    Audio: User-initiated only

    3rd Party Ad Serving Allowed: Approved Rich Media Vendors only

    Frequency Capping: N/A

    Other: If utilizing data collection, ad must clearly state who the company is, the purpose for collecting data and a link to your privacy policy

    Floating Ads

  • Floating ads move across the page on a transparent layer, drawing attention to the related in-page ad unit. Once the animation is complete, the ad should resolve into an in-page unit.
    • Dimensions: 300x300 (90,000 total pixels). Floating component should resolve into a 728x90, 160x600, 300x250 or 180x150 unit.

    Max File Size: 40K for the floating

    Animation: 8 second max

    Audio: User-initiated only

    3rd Party Ad Serving Allowed: Approved Rich Media Vendors only

    Frequency Capping:1 per user/day

    Other: Ad must be an organic shape and cannot be square or rectangle with hard borders

    Inbanner Video

  • Allows advertisers the opportunity to engage users with host-initiated video banners.
    • Dimensions: Available in all UAP sizes (728x90, 160x600, 300x250 & 180x150)

    Max Video File Size: Broadband Users = 2.2MB, Narrowband Users = 500K (Rich Media vendor must detect bandwidth)

    Video Length: 30 second max (may be host or user-initiated)

    Audio: User-initiated only

    3rd Party Ad Serving Allowed: Approved Rich Media Vendors only

    Frequency Capping: N/A

    Other: Ad must contain visible media controls (e.g. Play, Pause, Stop, Mute, etc)

    Expandable Ads

  • Ad expands beyond its original size upon user-interaction (click or mouse-over) to create additional real estate for the advertiser.
    • Dimensions: See table below

    Max File Size: Initial file = 30k, Total file size = 100k

    Animation: 15 second max (must have close button)

    Audio: User-initiated

    3rd Party Ad Serving Allowed: Approved Rich Media Vendors only

    Frequency Capping: N/A

    Other: Method for expanding/closing creative must be the same, either click or mouse-over for both


    Banner
    Size    		 Max
    Expanded
    Size    		 Max # of
    Panels    		 Panel Expansion
    Direction
    728x90 728x270 4 Down
    160x600 460x600 4 Left
    300x250 500x250 4 Varies – Check w/ WWE


    Peelback

  • Display a teaser ad in the upper right-hand corner of the web page. Upon user-interaction, the ad peels back to unveil your complete message.
    • Dimensions: Initial = 100x100, Expanded = 550x500

    Max File Size: Initial = 20K, Expanded = 40K

    Video Length: 30 second max - may be host or user-initiated in expanded panel, must have standard controls (i.e. Play/Pause, Audio, Stop)

    Audio: User-initiated only

    3rd Party Ad Serving Allowed: Approved Rich Media Vendors only (DoubleClick & EyeWonder)

    Frequency Capping:1 per user/day

    Other: Method for expanding/closing creative must be the same, either click or mouse-over for both. Ad must contain a clearly visible close button in lower left of the expanded panel

    Flash Coding Guidelines:

    In addition to the standard ad specs (i.e. file size, animation, etc) all Flash ads must adhere to the specific coding guidelines noted below;
  • Flash versions 5, 6, 7 & 8 supported (ads published as Flash 8 must function correctly in Flash 6 and higher)
  • Frame rate = 18 fps max (12 fps preferred)
  • Flash ads can contain animation upon mouse-over as long as it stops with mouse-off
  • Macromedia recommended "clickTag" method to track clicks for flash ads must be used. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag. Be careful of the capitalization on clickTag. The _level0. (underscore level zero period) is included to ensure Flash can properly locate the variable. It should appear as follows;
    • on (release)
    {
    getURL(_level0.clickTag, "_blank");
    }
  • Per our requirements, the target window for the click through URL must be set to "_blank" to launch a new browser window.


    • HTML Coding Guidelines:

    In addition to the standard ad specs (i.e. file size, animation, etc) all HTML ads must adhere to the specific coding guidelines noted below;
  • Ads must be live/active at the time of submission
  • Ads should not contain nested tables, cascading style sheets, flash fragments, “mailto” tags, or divs
  • Frame rate = 18 fps max (12 fps preferred)
  • Do not include <HTML>, < META>, <HEAD>, <TITLE> or <BODY> tags
  • FORM and TABLE tags should be as follows: <FORM><TABLE> </TABLE></FORM>
  • Forms tags must use "get" in the method
  • Client-side image maps only


    • Rich Media Advertising Samples

    Floating Ad

    An ad that plays within a limited area in a transparent layer over a WWE web page. All floating Ads are subject to Frequency Capping.

    Expanding Top Banner Ad

    A Flash banner that launches multiple panels via a click, mouse over or auto-initiation. All expanding ads are subject to Frequency Capping.

    Transition Ad

    The WWE Transition Ad is a full-page transitional ad that plays within the active Web browser before a new page loads; it's initiated when a user clicks from one site page to another.

    A WWE Transition Ad can be either a video-based advertisement or a large format banner ad. All transition ads are subject to Frequency Capping.